Since 1974, Blue Diamond has been working with couples to find the perfect stones for their engagement and wedding rings. Our 45 years of experience in the jewelry industry has shown us that picking the perfect diamonds for these rings is a lot like the process of selecting the right partner.
Much like the person you decide to spend the rest of your life with, there is a similar energy we believe that occurs with you and the stone.
At Blue Diamond, we work to find a stone that’s right for your specific wants and needs. We’ll pull diamonds with different colors, cuts and brilliance, and allow you to interact with each stone. This process includes looking at the diamond loose in tweezers, examining it in different light, and taking it outside to see it sparkle in the sunshine.
Once a stone has emerged as the favorite, we go over the color, clarity, proportion, and any other level of detail that’s available. In fact, we prefer to hold off on these details until a top choice has emerged, so you can make a decision void of any outside propaganda, conditioning, or preconceived notions. Our goal is to create an organic process that allows you, the customer and couple, to really connect with the stone.
In addition to choosing a diamond that’s based on your preferences – apart from its cut, color, clarity and carat – keep in mind that if a diamond has inclusions (otherwise known as flaws or imperfections) this does not necessarily diminish the diamond in brilliance and/or quality.
There are very few perfect diamonds in the world, and diamonds that are classified as “perfect” are incredibly expensive. Therefore, most diamonds purchased by an average customer will have flaws.
Most inclusions are impossible to see with the naked eye — which is why they should only be a point of interest when it comes to learning more about the stone, and not in influencing your purchasing decision. If you have any concerns about the inclusions of the diamond, we will show you the stone under magnification, and explain these characteristics to you.