Our client relationships are built on trust

Blue Diamond Jeweler is founded on the idea that a satisfying life comes from quality relationships. This is what we strive to create with every client that walks through our doors. We want you to feel comfortable and welcomed, knowing that we want what is best for you – whatever that may be. We can accommodate any budget, restore the beauty of an aged treasure, or design a custom piece. If it’s important to you, it’s important to us.

When some one enters our field of awareness we perceive them as nothing short of a beautiful and unique expression of divinity or universal energy. We feel moved to offer our best hospitality, undivided attention, kindness, listening, expertise and service.
If organically a transaction shows up in our register, wonderful. If it doesn’t, surely what we have offered is a good working definition of love. We remind ourselves of the intrinsic value to this experience, and have hopefully contributed to the energetic pool from which we are all nourished.

We believe there is one special stone that will resonate with you. Our sacred privilege and duty is to present stones specially curated from our inventory and beyond, and allow our customers to intimately interact with the stones and make side-by-side comparisons. Our customers even have the opportunity to see them in natural sunlight.

Stone selection should be free of filters and the opinions of gemologist, not to mention all the pervasive marketing of large corporations that saturate our senses. With us, you will have the luxury to take as much time as you need, and ask as many questions as you wish.

There is no pressure to make any urgent decisions. We provide a space where you have an unconditioned, unfiltered, purely personal and intuitive experience with diamonds and precious stones of all type. You deserve nothing less. Once a stone connects with you, we provide all relevant documentation.

The experience of selecting an engagement ring is one that embodies the magic of falling love and making a commitment to your special person. This is a lofty expression of your love. A very life-changing celebration of your relationship.

This surely must be experienced in an atmosphere that echoes the occasion: kindness, sensitivity, elegance, flowers, certainly a little champagne and even a charcuterie plate are all present in a symphony for your delight. At Blue Diamond it’s not unusual to have all of them present.

The process of designing a unique piece of jewelry involves getting to know you, your story, your lifestyle, your preferences and an open and authentic sharing of the soul of Blue Diamond in service of your need. It feels more like a warm fireside chat with a new friend then a sterile jewelry store experience.

Our initial discussion with you won’t be focused on how big or small your budget is. The focus is on you and your vision. Once we understand the look and feel you want to achieve we will consider all options for creating your dream piece within your budget.

We can work with many different options in metals. We can also create pieces with silver, platinum, or 10k/14k/18k gold in a yellow, white or rose color.

With stones we offer responsibly sourced earth mined diamonds, lab grown diamonds, Moissanite as well as colored gemstones sourced from over 30 different countries.


El Segundo

245 Main Street
El Segundo, Ca. 90245
Phone: (310) 322-8060
Mon to Fri: 10:30am-6pm
Saturday: 10:30am to 5pm
Sunday: 11:00am to 4pm

Long Beach

4814 E 2nd Street
Long Beach, Ca. 90803
Phone: (562) 433-8222
Mon to Sun: 10:30am-6pm

Manhattan Beach

1009 Manhattan Ave.
Manhattan Beach, CA 90266
Phone: (310) 921-8707
Mon to Sun: 10:30am-6pm




Jewelers like Altaf are hard to come by. Behind his 40+ years in the industry is a kindness and sincerity that explains why so many customers have become friends. Altaf’s commitment will always be above and beyond.


El Segundo

Manager & Engagement Ring Specialist: Jewelry buying should never be uncomfortable or intimidating. With a jeweler like Ravi you’ll know what it’s like to be treated as family! He ensures that our clients are happy and smiling along the way.


Long Beach

Manager & Jewelry Designer: With a reputation for friendly and warm customer service, it’s no surprise why our clients love working with Abby. She has a knack for truly understanding your needs in order to provide an exceptional buying experience.


Long Beach

Community Manager & Jewelry Designer: Aria has a bright and down-to-earth energy. She forms connections both personally and creatively, bridging the gap between inspiration photos and custom made pieces for our clients. She also helps author our jewelry blog!


Manhattan Beach

Jewelry Designer and Diamond Specialist: After two decades of working with fine jewelry and watches, Kali has developed an unrivaled attention to detail. She greatly concerns herself with the integrity of all client work to ensure top-notch quality at every checkpoint, from complimentary cleanings to custom creations.


All Locations

Director of Client Relations: Kindness is never in short supply with Debbie. She priorities friendliness, and ensures that our clients are receiving outstanding customer service. This begins with listening ears and ends with bringing your vision to life!


Make an Appointment

While we kindly welcome walk-ins, we also cater to those clients wishing to schedule a specific time to meet with one of our jewelers. Please complete this form to coordinate a time. If you don’t receive a prompt response from us please check your spam folder, or give us a call at one of our locations.

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