Engagement Ring Specialists

Your engagement ring shouldn’t be an online cookie-cutter purchase. When you sit with our expert jewelers you can create a ring as unique as your bride, branded solely with your taste and in your budget.

Our Design Process

Engagement Ring Specialists

Your engagement ring shouldn’t be an online cookie-cutter purchase. When you sit with our expert jewelers you can create a ring as unique as your bride, branded solely with your taste and in your budget.

Our Design Process

VOTED “BEST JEWELER OF THE SOUTHLAND”

2021, The Los Angeles Times

VOTED “BEST JEWELER OF THE WESTSIDE”

2020, The Argonaut

Voted “Best Jeweler of the Southland”

2021, The Los Angeles Times

Voted “Best Jeweler of the Westside”

2020, The Argonaut

My ring was beautifully custom made at an
affordable price, and I couldn’t be happier.

We love inviting our clients into the design process. With expert craftsmanship we can bring your vision to life. We’d love to show you how special this process can be.

Where to begin?

Let’s just get to know each other. We don’t believe in making hasty decisions or pressuring our clients. Ease into the process at your own speed and see what we have to offer.

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Not only did he knock it out of the park with the custom band but he got it done fast and in time for the wedding. So glad we went with them, I get so many compliments on my rings and I love that they were made just for me!

Margaret M.

There was absolutely no pressure and they made us feel comfortable the whole time. The ring is gorgeous and they’ve been so helpful and easy to work with through the adjustment and sizing process. I would definitely recommend them a thousand times.

Rachel S.

Altaf designed and made a beautiful matching wedding band which was shaped to fit around the diamond on the engagement ring beautifully with stones to match it.  Now they are making a matching guard for our 5th anniversary coming up.

Steven M.

Altaf created my engagement ring and it is absolutely stunning. With just a few ideas of what I liked- he created my dream ring. I couldn’t be more ecstatic with the final product. Needless the say- no matter what fine jewelry item I may want in the future- whether it be a ring, bracelet or necklace, I will be coming to Blue Diamond.

Missy C.

I couldn’t have been more overwhelmed with options of where to go, what to buy. I decided to just check out the local shops and I couldn’t be happier with what I found! Sandy had great input and ideas that led to a winner. I couldn’t be happier about the experience!

Maxx M.

We are about integrity

Relationships matter more than a sale. We prioritize honesty and quality above all.

We honor your needs

Be it with your design choices or budget, if it’s important to you, it’s important to us.

We always give back

Every engagement ring sale supports our favorite children’s charity. Learn more >

Learn about our history

OUR SERVICES

Fashion Jewelry

We are so excited to now offer a selection of Blue Diamond jewelry online! Have it shipped or pick up in-store. We can also resize any pieces to fit you perfectly.

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Sell your old jewelry

We invite you to receive a complimentary appraisal on your gold and diamond pieces, including watches. All evaluations are conducted confidentially with honest, high-cash offers. We can also redesign old pieces into more trendy or meaningful creations, or even place your pieces on consignment.

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Cleaning & Inspections

Ensure that your jewelry stays beautiful and secure by having it professionally cleaned and inspected by our in-store jewelry experts. Everyone can take advantage of our repair services, no matter where your jewelry was purchased.

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Watch Restorations

We have over 30 years experience in polishing and restoring time pieces to their original luster. With careful buffing and polishing under slight abrasion, depending on the finish of your watch (brushed vs. high polish metal), we are able to remove the scratches and imperfections from daily wear.

BEFOREBEFORE

CONTACT US

El Segundo

245 Main Street
El Segundo, Ca. 90245
Phone: (310) 322-8060
Mon to Fri: 10:30am-6pm
Saturday: 10:30am to 5pm
Sunday: 11:00am to 4pm

Get Directions

Long Beach

4814 E 2nd Street
Long Beach, Ca. 90803
Phone: (562) 433-8222
Mon to Sun, 10am-6pm

Get Directions

Manhattan Beach

1009 Manhattan Ave.
Manhattan Beach, CA 90266
Phone: (310) 921-8707
Mon to Sun, 10am-6pm

Get Directions

Make an Appointment

While we kindly welcome walk-ins, we also cater to those clients wishing to schedule a specific time to meet with one of our jewelers. Please complete this form to coordinate a time: