We educate our clients.
On paper a diamond might seem great, but in person it may be even more brilliant – or less. To mitigate the risk of unfulfilled expectations we encourage our customers to see pieces up close and personal, through touch and feel.
It’s in this manner that you can truly feel the energy of a stone, and make a meaningful connection. What’s more, with side-by-side comparisons we’ll train your eyes to be more discerning so that your investment carries your full confidence.
At our shop you’ll be able to see the impact of cut, clarity, color and carat on a diamond. But the knowledge we impart on our customers extends far beyond just the 4 C’s. There’s an underlying influence that carries even more weight, and that’s the emotional quotient behind the stones and metals.
Seeing our pieces up close and personal makes falling in love that much more meaningful. For just as we choose someone for their perfect imperfections, so too we choose diamonds for their UNIQUE brilliance. After all, no two diamonds are the same.
Learn the basics
The engagement rings process can seem daunting, but we are here to help. We kindly invite you to make an appointment with our master jeweler for a complete walk-through of everything you need to know about engagement rings – and yes, you can ask as many questions as you’d like.
What makes a ring sparkle?
How are diamonds certified?
How can I maximize my budget?
What are the risks of buying online?
How can I spot diamond blemishes?
How can I design a unique ring?
There is no commitment for you to make a purchase with Blue Diamond. Your knowledge and confidence in navigating the jewelry industry is our priority. If you do choose to make a purchase with Blue Diamond, we would be honored to be part of your love story.
How to design an engagement ring
How to look at diamonds differently
Book an appointment
Our first interaction is just about getting to know each other. We don’t believe in making hasty decisions or pressuring our clients. Ease into the process at your own speed and see what we have to offer.